CPM requires spend and impressions, CPC requires spend and clicks, and cost per subscriber requires spend and confirmed new subscriptions. If the result is not in the data, the corresponding price is not calculated. A lower cost per action does not prove greater profit.
Fill in the source columns
Let's take a fully hypothetical placement costing 3 000 in one selected currency. It received 10 000 impressions, 150 clicks, 30 new subscribers, 5 purchases, and 6 000 in revenue.
| Metric | Formula | Training result |
|---|---|---|
| CPM | 3 000 / 10 000 × 1 000 | 300 |
| CPC | 3 000 / 150 | 20 |
| Cost per subscriber | 3 000 / 30 | 100 |
| Purchase CPA | 3 000 / 5 | 600 |
| ROAS | 6 000 / 3 000 | 2× |
In the Boosted media plan select the actuals, add a placement, and enter the numbers. The definition of Google Ads average cost per click helps verify the division, but the accounting rules for a specific external placement must be agreed separately.
Zero and blank
If clicks were not measured, leave the field blank. If they were measured and there were zero, enter 0: the cost per click is still undefined, but the fact that there were no clicks will be preserved in the source data. You must not replace a blank with one just to get a final result.
Name the source of impressions separately. If these are public views of a Telegram post, label them "cost per thousand views by the public counter," and do not present them as advertising impressions from an ad account. In the summary table, do not add up different units under a common heading.
What else is needed for a decision
ROAS 2× does not mean double the profit: goods, delivery, and other expenses may still be paid out of the revenue. Specify the known additional costs, refund rules, and attribution window. The currency in the form is a label for the amounts; there is no automatic exchange rate. Compare the same target action and use media plan scenarios separately from the actuals.
If a separate public announcement has been prepared for this work in Telegram, you can check the current view terms. The media plan calculates the entered advertising placement budget; this form relates to a different, separate service. Purchased activity does not confirm organic interest, recommendations, leads, or sales.