Telegram channel promotion

Telegram is one of the most popular messengers today. The app provides complete privacy of dialogues and guaranteed protection of users' personal information. 

It also allows you to make video and audio calls and organize conferences in multi-user groups and channels. The platform has a system for fast transfer and exchange of data such as voice and text messages, video messages, photos, and many individual stickers. There is file transfer of various formats.

According to a study as of May 2019, the largest share of users from Russia is made up of persons aged 25-34 (38 %) and 18-24 (27 %).

Advantages of Telegram

• Sizes and sending. Fast transfer of information is an important component when working online. Here you can send files up to 1,5 GB in size.
• Participants and their number. In Telegram you can create chats with up to 100 thousand participants. This is convenient when developing your project, where you want to be able to discuss with users and exchange feedback.
• Secret Chat. Uses encryption that is not recorded on servers in any way and is deleted from your phone after a certain time. All information in personal dialogues stays strictly between you and your interlocutor.
• Privacy. Telegram closely monitors privacy: you decide for yourself who can know when you last went online.
• Information storage. In Telegram, all correspondence is stored on the company's special "cloud." This feature allows the app to work quickly and not take up much space on the phone. If you still encounter the platform taking up memory, you can clear the cache.
• Security. For maximum security, in Telegram you can set up account self-destruction, set a lock code, or enable two-step authorization.
• Independence. Due to recent events and frequent problems with the stability of all social networks, Telegram wins, as it doesn't depend on other platforms and apps.

Who needs Telegram promotion?

Most companies and brands (businesses, clothing stores, bloggers, restaurants) create their own public page or channel on Telegram. On such pages they publish updates, style, their own personal product, etc.

This is a convenient way to exchange information. Through such channels you can purchase various goods, book meetings, promote your products and receive information from mentors.

But after creating their account, users immediately face the question: how do they promote it?

After all, Telegram is a great platform for growing a business. Moreover, part of the audience that is not so active on social networks uses this messenger. Accordingly, you have the opportunity to reach that part of the audience.

Telegram makes everything convenient: from selling services to running a channel as a blogger who wants to get closer to their subscribers and gain a new audience.

What is a channel?

A channel is a public page where you can share your thoughts, a description of services, updates, and information that will be available exclusively on this platform. It is a convenient tool for influencers and business product promotion. The same communication with subscribers, the same comments, but no likes and a different audience.

All posts are visible to the user just as if they had followed some group or account on any other social network.

Channels are divided into two types.

Public and private

Public channels on Telegram are channels that anyone can find in the search box or via a link and join.

Pros of public channels

No problems with ad placement

Other channels more often do both mutual promotion and advertising integrations to open channels, since an "mandatory subscription" is not needed. The content of such a public page can be viewed in advance and after that make a decision whether to subscribe or not.

• Audience loyalty. Each user, having found an open channel, can simply look at the posts or subscribe if they liked the content. Such subscribers will always be more loyal than those who subscribed "under duress". Otherwise, they would not have been able to view the information on the channel.
• Forwarding. Natural forwarding of channel posts will help you gain additional subscribers who are interested in the same topic.
• Channel address. A nice short address that looks neater than the jumble of private alternatives.

Downsides of open channels

Effectiveness of advertising integrations 

Subscribing to a channel requires too many actions from the user, which reduces the effectiveness of advertising placements. Moreover, if a potential subscriber sees that there is no activity on the channel: few comments and almost no subscribers.

Private channels are channels that do not appear in regular search and can only be joined via a link.

Pros of private channels

Ad effectiveness is higher 

The user will not be able to view the channel's content without subscribing to it first.

Disadvantages of private channels

• Trust. The credit of trust in such channels is significantly lower: both in the author and in the content. Many users are wary of closed channels.
• Difficulties with selling advertising and mutual promotion. Often, most channel owners do not do mutual promotion (MP) with closed channels, and some even post such advertising.
• Difficulties with forwarding posts. When forwarding messages from private channels, users who are not subscribed to them will not be able to follow and view the information.

How to earn money on your Telegram page?

• advertising;
• sale of services/launches;
• content advertising;
• affiliate program;
• subscriptions (paid channels).

Commercial public pages that work to attract new clients and ad integrations make money from this.

Our team of professionals knows how to help you get a fast start!

What types of advertising exist?

• Advertising in bots.
• Direct message broadcast.
• Broadcast across chats.
• Advertising on websites.
• Spam mailing to chats.

How can you promote Telegram?

No matter how high-quality the content on your profile is, without targeted promotion and attracting attention, posts will not gather many responses, and the channel will not gain new subscribers. Popularity is directly linked to activity and interaction with the audience. Account promotion has several components:

Followers

This is your regular audience, the people who will most often visit your public page or channel and view the posts you upload. It is thanks to followers that publications will gain views.

Views 

The total number of views of a publication or all posts. If a channel's reach counts the sum of users who saw the publication, then impressions are the sum of all views.

Subscription to views

Many users have noticed the appearance of the "pin" feature. With its help, you can subscribe to notifications about new content on the page, and they will always be at the top of all messages.

The optimal number is considered to be 1-2 posts per day with a large time interval. For example, the first post is published in the morning, and the second in the evening.

Complaints

If the app has its own policy and is maximally protected, why are there complaints here too?

But as everywhere, plagiarism and prohibited content can be encountered. Some channels may use text that, for example, you wrote, but not credit you, taking advantage of copyright. There are situations when the creators of public pages do not want to spend time writing their own updates and simply engage in content plagiarism. As a result, it may turn out that you are searching for new interesting information, while someone simply uses it.

Alternative options

There are other ways to promote as well.

• Creating a content plan. Your publications should be clearly scheduled taking into account the optimal time. Run experiments to determine the appropriate time interval between posts.
• Mutual promotion (MP). Many public pages do this! They post a post with a link to another account on their channel. An audience that trusts the authors is more likely to go to another account based on the recommendation.
• Finding the target audience. Follow users who leave comments under publications on channels in your niche. You can send them a message suggesting they subscribe to your profile.
• Post videos. If you trust the statistics, then you can safely say that video content is commented on most often, so it has a much greater chance of becoming discussed than a photo. It's good if you can shoot quality videos yourself. If that's not the case, then it's no big deal. It's enough to simply select popular videos related to your account's topic and repost them with creator tags so as not to violate copyright. This way, videos will be shared from your channel and the user can click on the username to view your other posts.
• More publications. It has been noticed that Sunday has the lowest number of content publications. This means that competition will be too low, and it is your post that will be able to be seen by a larger number of people. Publishing posts on Wednesday is more likely already a mandatory ritual. According to statistics, posts that were published on this day collected the highest numbers of views.

Why is promotion on Telegram with us effective?

The internet is very vast in every sense; there are hundreds of platforms that offer their services and try to attract clients by any means. They all differ from each other in the quality of their work and the way they cooperate in general. Based on this, it is very difficult to understand where the services are truly high-quality and where they are not. Unlike other services, ours has many features that let you choose us specifically.

We are professionals in our field, focused on your result. You will spend far less effort to achieve the desired result. In short, while you go about your business, the system will do everything for you.

Thus, engagement services will be faster and more effective, without forcing you to perform unnecessary actions, and most importantly — more cost-effective.

In conclusion, I would like to say that profiles with high activity attract more attention from other users. 

The larger your audience, the greater the activity on posts (that is, people subscribe, forward, and comment).