How to use YouTube Shorts to promote a channel?

More and more short videos have been appearing on the video hosting site lately. This is because the new feature literally gives new channels their last hope for growth. YouTube has been building an audience for many years and is the largest video content hosting site. However, competition is very high and the path to growth for beginner channels is quite thorny.

To give creators the opportunity to grow "organically," as Instagram* did, the platform's founders created additions. A fair fight for attention and nothing more.

YouTube Shorts appeared relatively recently, but bloggers have already noted that they attract the attention of a new audience. So how can you grow on YouTube through short videos now? We'll tell you in the article below.

So what is YouTube Shorts?

YouTube Shorts is a kind of TikTok, but Google developed this feature from scratch and tailored it to its own format. After downloading the YouTube app to your device or going through a browser and creating a channel, you will then be able to use the YouTube Shorts feature. This new feature allows you to record several video clips, edit them into one, record videos to music, and also add changes to it, such as recording speed. Also, a basic video editing function is adding text to a video and collaborations with other users. The average duration of such clips is about 60 seconds, but no more.

An audience interested in YouTube Shorts

Many people who use this YouTube Shorts feature are media personalities, bloggers, artists, aspiring entrepreneurs, and not only, who want to be noticed. All this is done in order to become a more recognizable face in the blogging sphere and attract a new audience to their YouTube channel and not only. All factors, such as subscribers or good views, affect further work with the partner program of this platform. YouTube Shorts includes a mass of content varieties, for example, science, entertainment, technology, educational or informative videos. Science — a detailed story about future development and how to adapt to it. Entertainment — movie breakdowns, funny clips, videos about life, and so on by analogy.

If we list all the variety of categories, it also includes: people, music, education, and animals.

How should a quality video for YouTube Shorts be shot?

A good and precise description of how the content should look is user interest, quality, uniqueness. Everything works by algorithms, just like on other social networks. An important factor in all of this is engagement. The algorithms recognize those who watch videos to the end, so it is exactly this kind of content that gets into the tops, where it gains even more views.

Below we have listed several criteria that can help you improve the quality of your videos.

Criteria for a quality video:

• the average number of views on your video and the playback time of YouTube Shorts affect the channel's statistics
• the video length must not exceed the limit of 60 seconds
• horizontal video shooting won't work, so it's better to shoot vertically right away
• the title must contain the word Shorts
• shoot clips on the topic of your main content
• such videos are not monetized, but they attract attention very well to your main YouTube channel content, which can already be monetized

In which section of the platform can you find YouTube Shorts?

By opening the YouTube app on your device and tapping "plus" or "add" at the bottom of the screen, you can publish a video.

Choose carefully the video you are preparing to publish, because it is the one that can bring the desired growth.

Description for videos

Since YouTube's algorithms are similar to Google's algorithms, even though there the content is based on video material rather than text. But text is still valuable in some factors of video promotion. Text under a video provides essential help, as it helps determine which category it belongs to.

The first 100 characters are read; if the video runs longer than 8 minutes, then time-based navigation should be added. Most users may not watch to the needed moment or may skip the video because they couldn't wait for the right moment or missed it. If you don't add a time code, then the likelihood of bad views and a couple of dislikes on the video is unavoidable.

Hashtags

This convenience has become less often a separate element in video design, as a separate kind of science. In symbiosis with good, quality content and proper design with hashtags, your video will get a good boost and please you with views. In the separate hashtags window, you can put a great many references from the video. These include words familiar to everyone or simply the theme of the video.

Engagement services

One of the fastest ways to promote your channel is boosting. You can use boosting on our website boosted.one. Thanks to the fast growth of views and their significant number, the video will quickly get into recommendations and appear in the feed of new users. Our website offers many promotion options. You have the opportunity to choose the one that suits you specifically in terms of cost, time and other criteria. Thanks to this, you will be able to attract the attention of potential subscribers to your channel.

You won't have to wait and guess whether this short video will rise to the top. You'll have the opportunity to create good advertising for your page, get views, comments, and new people.

YouTube is a huge platform with good opportunities for promotion. Thanks to a correctly chosen development plan, you can get the desired views in a fairly short time.

The largest video hosting service offers many features, the main thing is to be able to use them correctly. Shorts will help you promote the main videos on your channel and get into the tops, both in the feed within this feature and in recommendations in the video section.