How have Odnoklassniki changed and what should be considered in 2022?

Odnoklassniki has undergone serious changes over the past few years. Now there are further innovations happening there that will not go unnoticed.

To successfully promote on the Odnoklassniki platform, you need not only to be in the know about the latest trends, but also to be ready for changes in the algorithms and functionality of the social network.

A feed based on interests and current content.

On the Odnoklassniki platform, a recommendation feed has been added. One already exists on Instagram* and other social networks. The content is selected and filtered by artificial intelligence, which monitors your interaction with other pages and posts. After such updates, you see not only publications from groups you are already a member of. After your interaction and reactions to certain content, the mechanism itself will offer you posts with similar topics.

An important difference from the regular feed is the ratio of likes on posts in the hybrid feed. It increased by twenty percent. Also, authors' reach through recommendations doubled. Supporters of recommendations currently occupy eleven percent more of the feed. The numbers keep increasing until they reach twenty percent.

Odnoklassniki announced a vertical feed designed for three types of content: photos, short clips and GIF animations. Such a feed is not integrated into the general one and is located separately. It is precisely where vertical content goes, for which a specific algorithm was developed. In the future, in 22 such an innovation will be the main trend. The main indicator here is that the longer users watch a clip, the higher it ranks them, and viewing duration matters. The main difference from the previous regular feed is that the interface has become simpler, which potentially increases reach and makes the viewing process easier.

Updated user support system.

The ranking system is now gradually moving to a platform that, under specific conditions, tracks new users who locally attract a lot of interest to themselves.

At the request of the managers of classmates, the system fully went into operation in the twenty-second year. Helping users select content is the main task. The mechanism provides quality publications and interesting content from new pages.

"Moments"

"Moments" is almost the same analogy as stories on Instagram*. Before that, it was available only to personal pages. It works like this: after you publish a photo or video, they will automatically disappear from there after twenty-four hours.

By 2022, this functionality had already fully launched in communities. Now, in the group's main feed, users can publish “moments,” and regardless of the number of subscribers, they can add links to them.

Soon the platform also promises to add new features: the launch of a contest that is connected with moments. New options will be added there, and it will be possible to add descriptions and links to communities.

Personal menu

The feature was only just introduced to the Odnoklassniki platform at the beginning of 22. The main idea is that, based on all the algorithms of the aforementioned machine learning, the system will be able to individualize the menu in the app separately for each user. By tracking user activity, the neural network will be able to literally put under your fingers the functions and buttons that you use most often.

As a good example, consider this situation: if you are most often interested in shopping, then first of all you will come across "products."

A similar situation also occurs with the music section: if you listen to it often, the menu will show you exactly that section. The "gifts" section will be noticed by the most active users of the social network.

Additional innovations

The platform does not take a commission, unlike other social networks that have the same feature. The ability to pay using the built-in secure payment system within the platform.

Another new addition was the extended text formatting feature, which this social network often lacked. Now, while typing text, users can highlight with color, format lists, quotes, underline, and use italics. This set has already become basic. After such an update, texts have become significantly more diverse and more attractive to Odnoklassniki users. Now, thanks to this, you can promote well.

Another new feature that did not go unnoticed is selling during a live broadcast. It is available on all platforms. Now you can offer and show products to other users, both separately and in a group. Now, while watching, a viewer can guess at the product they like and place a purchase.

Quality content is still a priority, and boosting is still in demand. A huge platform with good opportunities for promotion. Thanks to a correctly chosen development plan, you can get the views you want in a fairly short time.