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A fairly popular new feature on VKontakte is Clips. This recently mastered function has already won the hearts of many.
So what is Clips and why do users of the platform love it so much?
Clips is a feature on VKontakte that is a feed of endless videos from different corners of the world that end up in recommendations. Roughly speaking, these are short videos that are seen by the segment of the audience for which the video is intended. The thing is that VKontakte's algorithms in Clips work exactly the same as with the recommendation feed. That is, they show videos of a certain topic to a certain target audience.Let's say you love watching football. VKontakte will make your news and video feed all about football, guided by and based on what you like and what you linger on. So if you get into your target audience's favorites, congratulations, you'll easily increase the overall number of your audience on your page, thanks to the high activity on the video.
Moreover, Clips has a big advantage - organic growth. What is that? It means that you do not necessarily have to pay for advertising on VKontakte through targeting or, for example, buy advertising from popular users in order to be noticed. You can post a video and it will promote itself and attract new accounts to you. The main thing is that the video suits your target audience and is filmed with quality. Then you will not only gain the required number of views, which will later turn into your potential viewers, but you can also become recognizable among those accounts for which your content is relevant.
That is why Clips is a very necessary feature in VKontakte. After all, short videos not only break up the feed, but also visually shape the user's entire account as a whole.
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