A new subscriber shouldn't have to work through several months of posts to find the price and how to sign up. A Welcome Message lets you show them a short introduction: who this channel is for, which material to look at first, and where to reach out. If the channel already has an incoming flow, this is a good reason to check whether people are being lost right after they subscribe.
What appeared in Telegram
25 August 2026, Telegram announced greetings for new members of channels and groups. A joining user sees this message; it doesn't clutter the conversations of others. To set it up, open the channel profile, then editing, then Welcome Message. No separate bot is required for this feature. Telegram's official description.
The names of the menu items depend on the app's language. Before launching, check your Telegram version and your channel management rights. If the section you need isn't there, first update the app and look at the settings from the owner's account: don't buy a third-party setup until the cause is clear.
Write a greeting in three parts
Start with the person's specific task. "Here we help you choose your first acoustic guitar" gives more information than "Welcome to our cozy channel." The next part is one useful piece of material. You can finish with a call to action that has a clear result.
A hypothetical example for a store: "Choosing your first guitar? Start with the guide on body size. If you want a selection to fit your budget, message us the amount and who the instrument is for: yourself or a child. We'll send a few suitable options."
This is an editorial example, not a proven sales result. Replace the promise with an action your team actually performs. If you only reply during business hours, state them. If the selection is paid, state the price before moving to the inquiry.
- Value: what the person can understand in a minute.
- Material: one link with a title that explains the content.
- Action: what to write or open to get the next result.
Test the scenario before attracting an audience
Ask a colleague, with their consent, to go through the path as a new member. The point of the test is to see the actual greeting and open the link, not to repeat the joining with your own admin account. Don't collect personal data for such a test.
Then read the text on a small screen. Does the material open without searching through the menu? Is it clear where to write? Is there a single paragraph that at once asks for a newsletter subscription, an order, a catalog download, and an invitation to five chats? Keep one main next step, and move the rest into the material behind the link.
How to tell whether the greeting is helping
For a week, fix the version of the text and the sources of new subscriptions. If the link leads to your site with analytics, separate the clicks from the greeting with your own tag. For inquiries inside Telegram, you can use a simple voluntary word, for example "selection": it will be easier for the manager to understand the request. This is not an exact count of everyone who read the message.
In the report, keep the number of clicks, substantive inquiries, and confirmed orders. With a small flow, look at the questions themselves: if people again ask what you do, the greeting didn't explain the main thing. Change one part of the text at a time so you understand the cause of the result.
What to consider before promoting the channel
A ready-made greeting helps organize the first contact, but it doesn't bring new readers by itself. Thematic placements, partner recommendations, and ordered activity are different sources, and they need to be accounted for separately.
In the Telegram catalog you can compare the available services and terms. If you specifically need the channel subscribers service, check the description of the selected card: the quantity doesn't confirm interest in the product and doesn't guarantee inquiries. The form below relates to this service; the Welcome Message is set up in Telegram itself.
✦ Choose a quantity and place an order →
Frequently asked questions
Does the greeting replace a pinned post?
For a working scenario, it's better to give them different roles: the greeting is a short first step, the pinned post is permanent navigation. Don't make the person read two identical long texts in a row.
Should you offer payment right away?
If the product is simple and the terms are clear, a link to order may be appropriate. If a selection is required, start with a short question. The choice is judged by the quality of inquiries, not by the number of buttons.
What should count as the main result?
For a commercial channel, suitable inquiries and confirmed purchases. Growth in the number of members without these actions doesn't show that the greeting is working. Questions about service terms can be asked in Boosted support.