A press kit should let an editor quickly check what the release is about, where to listen to it, and which materials are permitted for use. Separate the information intended for publication from working contacts. Do not hide all the information in a heavy archive without explanations.
Short landing page
Start with the artist's name, the release title, the confirmed date, and two or three sentences about the music. Next — a listening link, photos with credit and rights indicated, a short biography, and a contact for questions. If the release is still closed, clearly state the access mode and the agreed restrictions; do not publish the private link in a public post.
A conditional example of a description: "Three songs were recorded by a live lineup; the central theme is moving." This is more useful than an invented "most anticipated release of the season." Include audience numbers and achievements only with a verifiable source and date.
For the editor and video creator
The editor needs exact names, the spelling of titles, context, and usable illustrations. The video creator may additionally need an agreed excerpt of the recording and clear usage rights. The mere presence of a file in the press kit does not grant an unconditional right to use all the music in any format.
For each file, give a clear name, its purpose, and a contact for questions. Check the links in a separate session: the folder owner's access does not prove the recipient's access. When updating materials, keep one current entry point rather than several contradictory "final" archives.
Before sending
Remove participants' personal data that is not intended for publication, and unconfirmed promises from platforms. Check that the email explains why the release relates to the specific publication's topic. Sending a press kit does not guarantee publication, an editorial playlist, or a positive review.
Diagram: 1 — verifiable information; 2 — permitted materials; 3 — working contact. Music catalog services do not replace editorial selection. Spotify separately warns about artificial streams: they must not be passed off as listener interest or proof of a release's success.
Separate the landing page from the files for the editor
For a recording that has already been released, you can put together a music link page with confirmed addresses for a single version of the release. Check it from a phone and keep the management key separate from the public link. Such a page does not create a pre-save and does not replace rights to photos or access to closed material.
A short author description, the statistics period, the source of the numbers, and a contact can be put together in a media kit builder, then saved as a PDF via the browser's print function. This document supplements the press kit. Photos, permitted excerpts of the recording, and detailed rights are provided via separate clear links; do not promise that the builder has already included them in the file.
Sources and boundaries
Spotify: artificial plays. Verified on September 19, 2026. The examples and diagrams were prepared by the editorial team; these are not experiment results and not a promise from the platform.
View the terms of the separate service. The form below applies only to the specified activity, and not to setup, research, or editorial placement.