Every figure in a media kit must have a name, a period, a source, and an observation date. Without these four fields, even a truthful metric can be misunderstood. Before sending, check whether another person could reproduce the meaning of the calculation from the caption.
Verification table
| Metric | What must be clarified |
|---|---|
| Followers | The snapshot date and the platform |
| Post views | Average or median, number of posts, age of the measurement |
| ER | The selected actions, the denominator, and the window |
| Geography | The data source and period, not an assumption based on language |
The textbook phrase “views — 12 000” leaves many questions unanswered. A more precise structure: “median views of 20 regular posts after 48 hours, publications from such-and-such to such-and-such date.” The number itself must be taken from your own sample.
Cross-checking against the source
Open the export or the owner's statistics. Check that accumulated views of older posts have not been mixed with views from the first day of newer posts. Record paid distribution, pinned posts and other conditions that affected the observations separately. Telegram explains access to detailed statistics; a channel's public page does not provide all the same data.
The average and median can be recalculated in the CSV analyzer, and the engagement formula in the ER calculator. A manual table does not prove the authenticity of the data, so keep the source and an explanation of the sample.
What to do with missing data
Do not fill in an unknown gender or audience country with a guess. Describe the topic and the reader's task, and remove the separate demographic figure or mark it as unavailable. For an advertiser, this is more useful than a precise percentage without a basis.
In the media kit next to the statistics there is a source field. Indicate there the report name, period, and verification date without a private token or a link with access to the account. Share internal materials in an agreed manner. After updating the figures, check the entire document again: old text next to a new number can change the meaning of the sentence.
If a separate public announcement in Telegram has been prepared for this work, you can check the current view terms. Creating a media kit is free; the terms of cooperation with the advertiser are agreed separately. Purchased activity does not confirm organic interest, recommendations, requests, or sales.