How do I run an ad in TikTok?

Running ads on any social network is a fast and reliable way to attract not only a new target audience, but also loyal customers, especially if you own a business account. In today's world, it's almost impossible for businesses to do without advertising; it's very difficult to get promoted without investing anything at all. And advertising in social networks is just the same and is aimed specifically at those users who would be interested in this product or service. Such advertising integration can be run on almost any social platform, in particular, today we will look at advertising in TikTok.

TikTok is an international platform, suitable for all areas of both business and personal accounts. Due to its many millions of daily visitors, the platform has become so active that it has eclipsed other social networks. The essence of the work is simple: you put a short (most often 15-second) videos in the social network. In this short time, you communicate to viewers some value of your product or service, and thus increase the demand for sales.

Unfortunately, it is not always possible to achieve the desired result, not only in sales, but also in activity in general. That's when running targeted ads on a site comes to the rescue. When you run it, you can choose both the page you are promoting and, so to speak, the lead magnet, which is what you are pouring your traffic (ad money) into

How do I run an ad in TikTok?

To run ads, you need to be registered on a special targeting platform in TikTok - TikTok Ads. After a simple registration, you can start setting up ads. You'll see a whole range of what and how you can pour ads. Examples: the account itself, the account and the site, just the site, and so on. You just need to choose the appropriate direction.

After some simple steps comes the most interesting part. Now you need to define your target audience in different segments, such as: age, gender, region of residence, interests and so on. By selecting the right segments, the chance of increased sales will increase at times.

Why is running ads on social media much more effective?

As mentioned earlier, the launch of advertising immediately eliminates unnecessary people whose needs do not correspond with your sales. And so it turns out that that part of the people who will see your product/service will already be at least somewhat interested. It's much more convenient and effective, especially as a tracking tool.

TikTok is one of the most popular platforms today. It is used not only to develop your personality, but also to conduct business and attract new customers. More and more people are joining this social networking site every day and are logging in for hours at a time.

The TikTok platform is an endless feed of recommendations, with a million videos added daily.

The bottom line is this: based on all of the above metrics, you can see that the platform is multi-faceted. It is suitable for shooting for fun, for shooting for a personal blog, and for business development. There are many niches, even more people, and one platform. All of this is TikTok and its possibilities.