What are Reels on Instagram and how do I use this feature to promote my profile?

A fairly popular new feature on Instagram is Reels. It is an already mastered feature that has captured the hearts of many.

What is Reels and why are its users so much in love with it?

Reels is a feature in Instagram that is a feed of endless videos from around the world, hitting recommendations. Roughly speaking, these are short videos that are seen by the segment of the audience for which this video is intended. The thing is that Instagram algorithms in Reels, work the same way as with the recommendation feed. That is, they show clips of a certain topic for a certain target audience.

So if you hit the favorites of your target audience, then congratulations, you'll easily increase your page's coverage and impressions by having a lot of activity on your video.

What's more, Reels has a big advantage - organic growth. What is this? It means you don't have to pay for ads on Instagram to get noticed. You can post a video and it will promote itself and stick new accounts to you. The important thing is to make sure the video fits your target audience and is well shot. Then you'll not only gain the right number of views that will later turn into your potential viewers, but you can also become recognizable among those accounts for which your content is relevant.

Therefore, Reels is a much-needed feature on Instagram. After all, short videos not only dilute the feed, but also visually design the user's entire account as a whole.

Reels in Instagram is a brand new feature, which quickly enough broke out and became a popular tool, thanks to which more and more users promote their profiles.

Many underestimate Reels, considering it a completely useless option, but it is worth understanding that Reels is, in fact, a free magnet of new followers, likes and other activity.

How do Reels algorithms work?

Reels is an endless feed of recommendations with short clips targeted to your target audience. That is, roughly speaking, you only see what you could potentially be surprised or interested in. That's why this feature is in demand.

You expose the video to your target audience, and it hits all those who interact in any way with the subject matter of your blog. The video will be viewed by all those who are somehow interested in your activity.

Reels is an innovation in Instagram that appeared quite recently, but has already won the hearts of many users of the social network. The Reels system is an endless feed of short random videos on various topics.

The principle of this function is simple - the recommendation feed is formed mainly from Instagram users' preferences, i.e. from the content they follow most often. That's why Reels has quickly gained popularity. What's more, the feature allows you to grow your account audience organically - that is, a video in Reels can easily go viral across the entire platform just by getting into the recommendation feed.

Unfortunately, not everyone understands how Reels works and does not take such a feature seriously, thinking that it is another attempt of Instagram to entertain users. However, this is not the case. Reels is really very good at helping new accounts and old ones develop.

The Reels option is great for promoting your profile, people will see you, come in, like and subscribe.

Alternative ways to promote

There are many other ways you can promote Reels on Instagram.

Here are some of them:

Post regularly.

The more often you get in front of people - the more often you will be recognized, remembered and followed. Many people post videos and forget about Reels; I also think the feature is completely useless. But regularity in all plans, including posting videos to Reels, is very important!

Shoot popular topics

As mentioned earlier, Reels adjusts to people's interests.

The more you post videos about popular topics, the more attention you'll get. It can be something comedic or vice versa.

Trends

The most relevant thing you can shoot at all. Trends are usually videos with dancing, some kind of challenges, jokes, etc. The main thing is not to fall behind them, but on the contrary, as much as possible to shoot.

Why is recruitment in Reels is effective?

At the expense of the random feed Reels can easily get into the global recommendations and attract a very large audience, and thereby increase coverage. You don't need any special investments for this either, it all works on its own. This is an organic way to develop your account, which is gaining popularity every day, so the effectiveness of Reels not to doubt.

Thus, the option of promoting Instagram through Reels - really working. The main thing is to know how it can be done qualitatively and how to present it to your audience.